Whether a spa-like smell in a boutique store or a bakery’s aroma wafting through the air, many retail spaces use scent to create an immersive experience that beckons customers in and encourages them to spend more time shopping. But the role of scent goes beyond just creating a mood — it can also have a powerful impact on a customer’s buying behavior and decision-making, according to research published in the Journal of Retailing. Find out https://allsens.nl/geurmachine/
Scents that smell fresh, clean or uplifting help to create positive feelings toward a brand or shop. On the other hand, a scent that smells old or unpleasant can make customers turn away from the location. This is particularly true when the scent doesn’t seem to match the context of the space, such as a “feminine” scent in a women’s clothing store or an “oriental” scent in a home goods store.
Enhancing Environments: Exploring the Scent Experience
Even museums and amusement parks are incorporating scent effects to enhance their immersive experiences. For example, using a smell effect to set the scene of a historical exhibit is a great way to create a more interactive learning experience for visitors. Similarly, adding a scented cloud to an otherwise mundane amusement ride can transform the experience into a spellbinding work of art.
To find your signature perfume, you must experiment with a variety of fragrances to discover which ones complement your body’s natural scent and skin chemistry. Start by familiarizing yourself with the different fragrance families, such as floral, oriental, woody or fresh. Then, try a few different perfumes on your skin and take note of how each one evolves over time — from the top notes that are detected right away to the middle or heart of the fragrance and finally, the base notes that linger.